September · Your practice’s response
22
Enquiries recorded
More people got in touch with Refresh Dental Care.
Up from 8 in August
August8
September22
01
Executive summary
A stronger month for enquiries, with the patient outcome still to confirm.
Your practice received more calls and recorded more enquiries than in August. Social ads also brought more people to the website. The open question is how many of those enquiries booked or attended — the current GHL stages do not answer that yet.
Biggest WinPatient Interest
22 enquiries were recorded, up from 8 in August.
That is 14 more people entered in GHL. Calls to practice numbers also rose from 23 to 34.
Website DiscoverySocial Ads
836 landing-page views from Facebook and Instagram ads.
Visits from social ads rose from 746 in August. These are website visits, not a count of new patients.
Enquiry Follow-UpMain Opportunity
All 22 enquiries still show “New Lead”.
That system stage may be out of date. A review with your team will show who booked, who attended and who may still need follow-up.
Moving ForwardPrimary Focus
Make the next step visible.
Confirm booking outcomes and record an enquiry source where it is known. Twenty September enquiry records have no source label.
02
What we learned
What improved, and what still needs a closer look.
The contact signals improved in September. Paid search brought more clicks at a lower average cost, while the ad platform recorded fewer main conversions. That difference calls for a tracking check before changing the campaign on the conversion count alone.
Phone ResponsePatient Contact
34 calls reached practice numbers.
Twenty-three connected; the remaining calls went to voicemail, were not answered or have no duration recorded.
High-Intent SearchGoogle Ads
126 ad clicks at A$16.15 per click.
Clicks rose from 117 in August as spend eased to A$2,035. Google Ads recorded 1 main conversion, down from 5.
Social DiscoveryMeta Ads
836 landing-page views, up 12%.
A new lead campaign increased Meta spend to A$1,671 and recorded 1 lead. Visit cost rose to A$2.00 from A$1.25.
Area To WatchMeasurement
The source of most enquiries is still unclear.
Twenty of 22 GHL enquiries have no source label. The 33 calls to the Google Ads tracking number are useful context, but are not all confirmed ad-attributed leads.
03
Enquiry trend
September brought the strongest enquiry count of the recent three months.
The GHL enquiry history records new opportunities, not patients welcomed into care. July had 12, August had 8 and September had 22. The clinic’s confirmed new-patient count was not supplied for September.
Recorded enquiries by month
July–September 2026 · GHL new enquiries
12July
8August
22September
What this means: More people entered the enquiry system in September. Booking and attendance records are needed to see how that translated into care.
04
Marketing content
September creative gave the practice more ways to speak to local patients.
The paid social account delivered 11 ads in September. Below are the highest-spend ads and six September-dated files in the shared reel library. File dates show when the creative was stored, not when it was published.
| Paid social ad | Spend | Link clicks |
|---|---|---|
| You can prepare every word of the presentation | A$696.19 | 62 |
| Meet Katerina Hygienist | A$523.46 | 687 |
| Virtual office tour | A$173.82 | 253 |
| Nervous About the Dentist? | A$128.20 | 160 |
| Your photographer can edit the lighting | A$80.17 | 8 |
September files
First-date confidenceREEL 03September fileHiding your teeth on a first dateWatch from the beginning ↗
Beyond the filterREEL 04September fileYou can fix the lighting, the angle and the filterWatch from the beginning ↗
Thinking about All-on-XREEL 10September fileThinking about All-on-XWatch from the beginning ↗
More than missing teethREEL 11September fileThe hardest part is not always the missing teethWatch from the beginning ↗
Implant mistake to avoidREEL 12September fileThe biggest implant mistake to avoidWatch from the beginning ↗
Is your smile date-ready?REEL 14September fileIs your smile date-ready?Watch from the beginning ↗05
Business results
A closer look at September’s response.
Enquiries, calls, ad clicks and landing-page views describe different steps in the patient journey. They show a stronger month for contact, but cannot be added together or used as a patient total.
Phone response
34
Calls received
Aug 23Sep 34
Calls to practice numbers; 23 connected in September.
Google Ads
126
Ad clicks
Aug 117Sep 126
One main conversion was recorded by Google Ads.
Social advertising
836
Landing-page views
Aug 746Sep 836
Visits from Facebook and Instagram ads.
Organic search
96
Search clicks
Search Console clicks in September; 58 came from practice-name searches.
06
Patient calls
How your team handled September’s calls.
The phone system recorded 34 calls from 28 callers in September. Most connected, and the Google Ads tracking number received 33 calls. Those tracking-number calls are not all confirmed Google Ads leads.
Calls received, August and September
34September calls
23 of 34 calls connected
Two went to voicemail, five were not answered and four have no duration recorded. The other line accounted for one of the 34 calls.
Connected23
Other outcomes11
| Call measure | August | September |
|---|---|---|
| Calls to practice numbers | 23 | 34 |
| Connected calls | 15 | 23 |
| Distinct callers | 20 | 28 |
| Calls to Google Ads tracking number | 20 | 33 |
Call counts come from the practice phone records. Google Ads recorded one qualified call under its own conversion rules; that action is not added to the 33 tracking-number calls.
07
Channel performance
How your marketing supported discovery and enquiry.
Search and social advertising helped people find the practice. GHL provides the next view of calls and enquiries, with a clear limit: most enquiry source fields are blank, so we cannot assign all practice contact to a channel.
Where discovery came from
126
Google Ads clicks
836
Meta landing-page views
96
Organic search clicks
34
Calls to practice numbers
These are different actions and should not be added together. September website sessions were not supplied.
Google Ads + GHL
More search clicks; call attribution needs a check.
Google Ads spent A$2,035 and received 126 clicks. It recorded 1 main conversion. GHL shows 33 calls to the Ads tracking number, but that number alone does not confirm that every caller came from an ad.
View GHL context
- All September enquiries in GHL22
- Enquiries with no source label20
- Enquiry labelled Google Ads call1
- Enquiry labelled Facebook lead form1
- Enquiries still showing “New Lead”22
Facebook and Instagram
More visits at a higher cost per visit.
Meta ads spent A$1,671 and delivered 836 landing-page views. Cost per visit rose to A$2.00 from A$1.25 in August. The new lead campaign recorded 1 lead on A$776 of spend, which should be checked in GHL before increasing budget.
Google Ads campaigns
Core Local carried the budget.
Meta campaigns
Traffic drove most visits.
08
Local search
Practice-name searches brought the clearest organic response.
Search Console recorded 96 website clicks from 4,727 search impressions in September. Searches containing Refresh Dental Care brought 58 clicks. The wider “dentist Miranda” query appeared 119 times, but averaged around position 22.
Searches that brought people to your website
| Search query | Clicks | Impressions | Average position |
|---|---|---|---|
| refresh dental care | 36 | 169 | 2.1 |
| refresh dental care miranda | 10 | 37 | 1.4 |
| refresh dental | 6 | 57 | 2.9 |
| refresh dental miranda | 6 | 21 | 1.4 |
| dentist near me | 4 | 33 | 10.6 |
Google Business Profile actions and a local map ranking grid were not supplied for September, so this section reports organic search rather than a Maps ranking claim.
09
Wins & opportunities
A month with stronger interest and a clearer next question.
September’s gains are worth recognising. The opportunity is to connect those gains with verified patient outcomes and clearer channel sources.
Biggest WinPatient Interest
Enquiries rose to 22.
That is the strongest count across July, August and September. It shows more people asked to be contacted.
Phone ResponseMore Contact
Calls rose to 34.
Twenty-three connected, compared with 15 connected calls in August.
DiscoverySearch + Social
More people explored the practice.
Google Ads clicks rose to 126 and Meta landing-page views rose to 836. Organic search added 96 clicks.
Biggest OpportunityFollow-Through
Confirm what happened after the enquiry.
All 22 September records still show “New Lead” and 20 lack a source label. Your team’s booking record will make the next report more useful.
10
Moving forward
Three practical priorities for the next month.
The aim is to make the stronger response visible in patient outcomes and make future channel decisions more dependable.
1
Confirm September enquiry outcomes.
Our recommended approach: Review the 22 GHL enquiries with call and appointment records. Update each stage and source where the clinic can confirm them.
Why it matters: A “New Lead” stage does not show whether the person booked or attended.
Why it matters: A “New Lead” stage does not show whether the person booked or attended.
Aim →A reliable count of enquiries that became appointments and patients.
2
Check Google Ads call measurement.
Our recommended approach: Reconcile the 33 calls to the tracking number with the single qualified call Google Ads recorded. Check which calls can be linked to ads.
Why it matters: The two systems use different rules, so the current counts should not drive a budget decision on their own.
Why it matters: The two systems use different rules, so the current counts should not drive a budget decision on their own.
Aim →A clear, agreed call measure for paid search.
3
Review the Meta lead test and local search opportunity.
Our recommended approach: Confirm the one Meta lead reached GHL before adding budget. Improve the relevant Miranda page for broader local searches and monitor its search clicks.
Why it matters: The new lead campaign increased spend, while “dentist Miranda” still has room to improve in organic results.
Why it matters: The new lead campaign increased spend, while “dentist Miranda” still has room to improve in organic results.
Aim →More qualified enquiries and stronger local discovery.
Our focus for Refresh Dental Care.
September brought more people into contact with your practice. We want to help your team see which of those conversations became care, then use that evidence to guide the next marketing decisions.
September brought more people into contact with your practice. We want to help your team see which of those conversations became care, then use that evidence to guide the next marketing decisions.